Bauer Media

Bauer media is a division of the Bauer media group. The group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.  Bauer media group is a multinational media company which is placed in Hamburg, Germany. The company was founded in 1875, it has been privately owned and under management by the Bauer family. Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella. H Bauer entered the UK scene with Bella magazine in 1987. Introducing a new format that mixes previously unseen real life editorial and exciting service features, Bella made a significant impact on the women's market. The company gained attention again in 1990 with the launch of Take a Break magazine. The 1990's saw H Bauer further strengthen its portfolio with the launch of TVQuick in 1991, that's life! In 1995 and TVChoice in 1999. At the beginning of 2008, Bauer expanded its portfolio further by acquiring Emap’s Radio and Consumer Magazine divisions and changed the name of these new UK businesses to Bauer Media. All Bauer Media journalists observe the fundamental ethic rules of their work that are laid down in the Code of Ethics.

Bauer Media’s audience is everyone around the world, although there are certain products sold for different ages groups for example FHM.com is for men they can ether get it online, in a magazine or on a TV channel. Whereas 4music.com is mainly for teenagers it can be used by an older generation but its target audience is teens, they can access it online or watch it on TV. Thus Bauer media’s target audience is everyone around the world no matter how old; what gender, religion, class Bauer media has got something suitable for all. 

Bauer Media launches Access service for advertisers: Bauer media has created a new kind of cross-platform service, Bauer have called it Bauer access. It has been designed for Bauer and their clients to have better communication. 

Platforms	Audience	Products
Online	Late teens, mid 30’s	Aloud.com
Online, TV channel	Teenagers	4music.com
Online, Radio	Everyone	Citytalk.fm
Online, Magazine, TV channel	Male	FHM.com